The first step was to undertake a series of intensive brand development sessions to really understand how the Room^zzz brand works - their brand values, tone of voice and how and where their brand messaging interacts with their customers.

From our brand sessions we realised that Room^zzz offer their customers a beautiful boutique experience but do so in a uniquely quirky and charming way. It was therefore our job to create a brand aesthetic and tone of voice that harmonised both of these personalities into a strong and singular brand identity.

We set to work creating new guidelines for this new direction – and it was from this that the creative work followed.

We wanted Room^zzz to express their personality at every audience touchpoint, from their brochures and social media feeds to their key cards and shop fronts.

These are the spaces where Room^zzz speak directly to their visitors, so it was vital that our illustrations, writers and designers deliver engaging, amusing and uniquely ownable messaging - all the things with which Room^zzz are associated.

After all, why have a boring 'do not disturb' sign when you can have a monkey hanging from a chandelier?

Combining our on-brand design and copy with the wonderful work created by illustrator Katie Edwards, we’ve rolled out numerous aparthotel-launch and awareness campaigns for Room^zzz , spreading their message across landing pages, email and social media.

Going beyond the digital world, we’ve created aparthotel brochures and even designed a shop-front graphic for their Manchester Corn Exchange aparthotel, bringing their unique style beyond the aparthotel and into the high street.