5 Key benefits of account-based marketing

Posted on October 23, 2018

Account-based marketing (ABM) takes a different approach to standard B2B marketing strategies. Instead of targeting a wi...

Woven’s top 10 TV adverts

Posted on October 17, 2018

“Advertising is fundamentally persuasion, and persuasion happens to be not a science but an art.” We’re with Bill ...

We’ve been nominated for three Social Media Marketing Awards

Posted on October 11, 2018

We’re delighted to announce that we’ve been shortlisted for three Social Media Marketing Awards this year by Social ...

Why you should consider animated video marketing

Posted on October 4, 2018

We all know by now that video marketing is one of the best ways to engage with existing and prospective audiences. It’...

What is the best CRM software for you?

Posted on September 19, 2018

In a previous blog, we espoused the benefits of a CRM and how it can improve your business. If you haven’t read it, an...

Going digital first: how the US Navy are making waves in marketing

Posted on September 12, 2018

You’ve probably heard of the term ‘digital first’. It’s one of those buzzphrases that bounces around board rooms...

What is Google’s mobile-first index? How search is going mobile

Posted on September 3, 2018

Mobile-first index? Google index? What’s all this, then? Well, let’s start at the beginning by nailing down what Go...

Five future trends of property marketing

Posted on August 30, 2018

Selling houses isn’t easy. There are a myriad of variables that can derail a potential sale: the living room’s too s...

Why you shouldn’t take your brand tone of voice too far

Posted on August 22, 2018

"Hello," said a brand to its audience. "Are you interested in our products?""Hey, matey!" said another brand to its...

What is video content marketing?

Posted on August 10, 2018

Question: After Google, what’s the world’s biggest search engine? Answer: YouTube.Which might seem strange, con...

Woven @ Infinity Works, Leeds

Posted on July 30, 2018

Our Account Director and Head of Delivery recently attended a fascinating Infinity Works Leeds event based around the a...

Woven Coffee Session: An Interview with Chloe, our expert Illustrator and Junior Designer

Posted on July 27, 2018

It’s been a while… …since our first Coffee Session, which, I’m assured, is purely a result of how busy we are a...

What is an Umbraco website?

Posted on July 24, 2018

Umbraco? Don’t they make football shirts? Er, no. That’s Umbro. Umbraco, on the other hand, is an open-source CMS (...

Google puts machine learning into the hands of the advertisers

Posted on July 11, 2018

Following Google’s revamp of its AdWords brand earlier last month, a number of further initiatives have been unveiled ...

Why doesn’t my website create any leads?

Posted on July 6, 2018

“Online leads don’t happen in my sector. It’s all about who you know.” It’s quite alarming how often we hear ...

Google AdWords becomes Google Ads

Posted on June 29, 2018

Google AdWords has been around for nearly 18 years with the goal of making it easier for people to connect with business...

When 2 become 1: what The Spice Girls can teach us about aligning sales and marketing

Posted on June 29, 2018

We love a good double act here at Woven. Ant & Dec (pre-drink driving, obviously), Jay-Z and Beyoncé, Chardonnay an...

The Woven Take: How to get your rebrand strategy right

Posted on June 22, 2018

It’s not just about a change of clothes, you know… Although you’d be forgiven for thinking so. After all, the cha...

Template vs custom-made websites

Posted on June 13, 2018

So, you need a website. You’ve had the lightbulb moment and got a great idea. You’ve worked out the watertight busin...

How to become a black belt in brand development

Posted on May 31, 2018

In our previous branding blog, we explored the good ol' Kapferer Brand Identity Prism. If you've had a read of that, you...

How CRM can improve your business, not just your sales

Posted on May 24, 2018

CRM? Blimey, not another acronym! We know. And we're sorry. You can't move in the marketing world for acronyms - but, if...

What is inbound marketing? Being the honey, not the bee

Posted on May 18, 2018

Inbound marketing is a strategy that focuses on creating relevant, engaging content to bring qualified prospects and cus...

Listen up: the benefits of social listening

Posted on May 11, 2018

Being a good conversationalist Successful brands don’t just talk to their customers, they have conversations with them...

Why you should work with a Google Partner agency

Posted on April 30, 2018

Here at Woven, we're proud to be a Google Partner agency. We wear this accreditation as a (literal) badge of honour, as ...

In-house, agency or trainer – how to manage your social media marketing

Posted on April 19, 2018

So, you’ve got to the point where you need to make a serious commitment to your social media marketing. You've dabbled...

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